The range of prestigious Tupai 5S Texture products mirrors the nature, the potential and the complexity of organic forms. This catalog celebrates and marks the return of brass, evoking the potential of the distinct layers and textures of handles with multiple applications in contemporary environments. Graphic design, copy and creative direction by the Critec team.

The evolution of Farmácia Nova da Maia brought with it a renewed experience of proximity, comfort, and modernity. The move to a larger, brighter, and more contemporary space highlighted the need to align the visual identity with this new reality. We developed a brand refresh that preserved its essence while redefining its visual presence. The intervention focused on creating a lighter, more human, and welcoming visual language through the refinement of the color palette, the balance of graphic elements, and the alignment of the identity with the real experience of the space.