An innovative and sustainable stand that responds to the University of Aveiro's challenge for its presence at Qualifica (in Porto) and Futurália (in Lisbon), the two largest national education and training fairs. In the shape of a stylized tree and 8 meters high, this is a light and absolutely unique space made from 90% recycled cardboard with FSC® certification, a seal that guarantees the responsible origin of the materials. In addition to its distinctive design, the stand makes the visiting experience memorable with sustainable and creative brand activations. We focused on digitalization to reduce the ecological footprint by using interactive displays, Instagrammable spots and LED lighting.

An all-encompassing event, from the creation of the graphic identity to subsequent online and offline communication. Here, the debate on the future of Portugal in the semiconductor and microelectronics market was the main goal. The event held on October 3, 2023, also included accreditation, logistics (check-in, audiovisual equipment, catering, guest accommodation reservations), press assistance, and livestreaming of the event, all ensured by the Critec team.