Product photography and artistic direction for inclusion in the brass collection's 5S Texture catalog. Application on other digital communication media of Tupai.
Crank, a brand with consolidated know-how in the metalworking sector, presents itself in a simple and quick way. Explore the shape and operation of some of its products in 3D. This is a website that reflects the brand's visual identity and stands out for its focus on the product and the possibility of interacting with it.
The range of prestigious Tupai 5S Texture products mirrors the nature, the potential and the complexity of organic forms. This catalog celebrates and marks the return of brass, evoking the potential of the distinct layers and textures of handles with multiple applications in contemporary environments. Graphic design, copy and creative direction by the Critec team.